VitrA Bathrooms has announced that its nationwide roadshow VitrA On the Road, which ran from 14 April to 14 May, successfully raised £10,000 for UK-based construction charity Band of Builders.
The nationwide activation travelled across the UK, from Southampton to Manchester to Glasgow, and saw the VitrA team bring product innovation, training and engagement directly to bathroom retailers and installers across the UK. Through this initiate, VitrA supported Band of Builders, a construction charity supporting tradespeople and their families facing challenging circumstances and raised £10,000 for the cause.
Across the 5 weeks, the roadshow included:
- Hands-on product demonstrations and technical insight
- Opportunities for retailers and installers to engage directly with the VitrA team
- A closer look at the latest bathroom collections and solutions
Ruth Davies, Marketing Director of VitrA UK comments:
“Our VitrA UK Roadshow has been an incredible opportunity to connect directly with our customers and partners across the country, bringing our latest innovations to life in a truly engaging way. Beyond showcasing our new products, we’re especially proud of the impact of our charity partnership with Band of Builders. Our tour raised £10,000 to support the fantastic work they do for members of the construction and trade industry, VitrA is proud to support such an important cause.”
Find out more here: https://www.vitra.co.uk/vitra-on-the-road/
