Villeroy & Boch has announced two new appointments to its UK sales leadership team, reinforcing its strategic commitment to strengthening its market position and driving growth across key channels. Rob Osborne and Elliot Smith have joined the company as sales channel directors for retail & wholesale and residential, respectively.
”Lisa Whitfield, managing director UK Cluster commented on the appointments ‘As Villeroy & Boch continues its dynamic growth trajectory, it is imperative that we have outstanding leadership guiding our sales efforts. I am thrilled to welcome Rob and Elliot, whose extensive expertise and their proven track records will be instrumental in enhancing our sales strategies, deepening relationships with our partners, and achieving our ambitious goals in the UK market.'”
Rob Osborne appointed sales channel director, retail & wholesale, UK
Rob Osborne (pictured top) officially commenced his role on June 1, 2026. He will oversee the Retail & Wholesale channels across the UK, bringing a wealth of experience from over 18 years in sales leadership within the household products and consumer sectors. Most recently, Osbourne served as UK & Ireland retail & office channel sales leader at 3M, where he was recognised for successfully exceeding targets for priority brands. His profound understanding of the retail landscape is expected to be a significant asset as Villeroy & Boch expands its reach and optimises sales performance.
Elliot Smith appointed sales channel director, residential, UK
Elliot Smith joined Villeroy & Boch on June 8, 2026, and will lead the Residential Channel for the UK. he brings a strong background in specification sales, having previously held the position of sales director – Specification at Vado. During his tenure, he played a crucial role in leading and inspiring the specification sales team and establishing successful strategic partnerships with national and regional developers, merchants, architects, and designers. Smith’s prior experience at Grohe further aligns with Villeroy & Boch’s strategic objectives for the Residential Channel.