Roper Rhodes has announced the launch of its new 3D Bathroom Planner, a free online design tool developed to support its independent retail partners by bridging the gap between digital bathroom planning and the in-store showroom experience.
Developed in partnership with bathroom software specialist Spark Vision, the new platform forms part of Roper Rhodes’ Connected Retail strategy, designed to create a more integrated customer journey from initial inspiration through to product specification and purchase.
As consumer purchasing habits continue to evolve, digital planning tools are becoming an increasingly important part of the bathroom buying process. Roper Rhodes’ research involving 750 consumers found that 34% use an online design tool when planning a bathroom, highlighting the growing opportunity for retailers to engage customers earlier in their purchasing journey.
The new Roper Rhodes Bathroom Planner enables consumers to design their bathroom in a to-scale 3D environment, experimenting with room layouts, fixtures and finishes using genuine Roper Rhodes products. Designs can be saved, revisited and shared directly with a Roper Rhodes retail partner, creating a seamless transition from online planning to professional showroom consultation.
