LAUFEN has expanded its SAVOY collection with a new range of backlit mirrors. Available in three shapes- oval, round and rectangle – the mirrors are designed to coordinate with its SAVOY basin range. Three frame finishes offer further choice, with integrated LED lighting that can be switched between warm and cool light at touch. The different shape finishes and lighting options give retailers a range of features to demonstrate to customers in store.
A difference customers can see
Most mirrors are lit from a single strip along the top, which is a hard upgrade to sell because it’s hard to show: a customer can’t easily picture the shadow it leaves until they’re living with it. SAVOY is backlit instead. The mirror glass is inset within a metal frame, which is mounted on a light box set back from the frame’s edges, so the LEDs cast light out onto the wall all the way around the mirror.
The result is a soft halo that makes the mirror appear almost to float on the wall, with a more even spread of light around the basin than a single top strip gives, adding a calm ambiance and helping to elevate the washbasin area. Switched on next to a standard-lit mirror, the difference is obvious on the showroom floor, which makes the upgrade easier to justify in the room than to explain on paper.
One SKU, multiple selling points
SAVOY’s LEDs shift between 3000K and 5700K, controlled by touch: cool light for grooming and task lighting, warm light (above left) for evening use as a stand-in for the main bathroom light. The same control (sun icon) handles dimming, and another (wave icon) switches on the mirror’s demister. There is an additional control (curved swipe icon) to turn the mirror on and off. These are all functions that can be demonstrated in under a minute on a showroom visit, each one a reason a customer trades up from a standard mirror to SAVOY.
“Lighting is one of the easiest design points to overlook, and one of the easiest to sell once a customer sees it working,” commented Rich Keohane, LAUFEN national sales manager. “SAVOY gives retailers a mirror that demonstrates its own value on the showroom floor: warm light, cool light, dimming and demist, all at a touch. That’s what turns a fixed line item into an upsell.”
LAUFEN’s SAVOY mirror collection comprises a 600mm round, 800mm round, 450 x 900mm oval shape and 600 x 800mm rectangle. All are available in Matt Chrome, Matt Black and Pearl Beige frame finishes.