GROHE has announced its attendance at HIX 2026 for the sixth consecutive year. This year, the November hotel design event, themed ‘Changes’, will explore how the industry is rethinking the way spaces are designed, used and experienced.
For 2026, GROHE will bring a taste of Milan Design Week to HIX, immersing guests in a world of wellness, aqua technology and bathroom innovation. Working with the LIXIL Global Design team, GROHE will display its GROHE SPA sub-brand, alongside new technology and its latest design collaborations.
GROHE will demonstrate the benefits of its GROHE SPA brand via working demonstrations, highlighting a commitment to design excellence, innovation and conscious water use.
At the heart of the showcase will be GROHE SPA’s latest developments across showers, taps, accessories, and fittings. The showcase focal point will be GROHE SPA’s innovative AquaTree; a 3D printed showering masterpiece that reimagines bathroom fittings to inspire and create emotional connection.
David Nicholls, leader, UK & Ireland, LIXIL Europe, comments: “We’re thrilled to be returning to HIX for the sixth consecutive year. This year’s showcase gives us an exciting opportunity to immerse visitors in the world of GROHE SPA and demonstrate how innovative technology, distinctive design and premium materials can create more considered and personalised bathroom experiences. With ‘Changes’ as this year’s theme, HIX provides the perfect setting to explore how evolving expectations are shaping the future of hospitality design, while reflecting our renewed investment in the UK and commitment to strengthening connections with the architecture and design community. We’ve also worked closely with the LIXIL Design team to bring this year’s exhibition to life, creating a space that reflects the evolving needs of the hospitality sector.”
GROHE can be found at stand E70 at HIX on 25th and 26th November 2026.