Ideal Standard will display the pinnacle of its design offering, the Atelier Collections, at HIX on Thursday 17^th and Friday 18^th November.  

This year’s event marks the first time Ideal Standard has exhibited at Europe’s biggest hotel design show, with the bathroom manufacturer holding a prominent position at Stand 2 in London’s Business Design Centre. 

The Atelier Collections are Ideal Standard’s leading design-led offering, combining the manufacturing expertise of Ideal Standard with the renowned vision of chief design officer and co-founder of Palomba Serafini Associati (PS+A), Roberto Palomba. 

Award-winning products from the collections such as Linda X, Conca, Ipalyss and Tipo Z will be showcased for designers, specifiers and hoteliers to see in the flesh, and the Blend Cube and Blend Curve WCs will also be displayed as part of a complete bathroom solution for projects.  

With innovation a core part of Ideal Standard’s business, the bathroom manufacturer will also be displaying its Ceratherm Navigo built-in shower valve at HIX. The new mixer features push-button technology that makes temperature and flow selection easy, safe and intuitive – a key consideration for hotels. Additionally, Ideal Standard will also be showcasing their PVD finishes on the T125 exposed shower system with Brushed Gold, Magnetic Grey and Silver Storm available alongside a traditional chrome. The colour range marks the first time Ideal Standard has used PVD finishes on exposed showers systems. 

Anil Madan, non-residential marketing manager at Ideal Standard International NV, said: “HIX is one of the most important design events of the year, and we’re excited to be exhibiting for the first time. We’ll be showcasing our latest innovative products and stunning Atelier Collections to hoteliers and specifiers from across the industry.”  

Both the Atelier Collections and Ceratherm Navigo shower valves are perfect for designers and specifiers looking to elevate design in hotel spaces, and can be easily paired with other Ideal Standard products through the unique Singular™ philosophy. Singular™ provides an end-to-end product and service offering for designers and specifiers alike, making it simple to combine products from the brand’s wider offering to create truly individual spaces.  

Anil Madan added: “We’re also looking forward to showcasing our Singular™ philosophy, which truly simplifies the specification process while providing a comprehensive range of award-winning solutions – perfect for creating quality, design-led hotel bathrooms and washrooms.” 

To register to attend HIX, visit: https://registration.gesevent.com/survey/3u6oayn2opmeg/register/?actioncode=NTWO000002DFR 

To find out more about the Atelier Collections, visit: https://www.idealstandard.co.uk/products/highlights/atelier  

Ideal Standard has strengthened its relationship with UK Bathroom Warehouse, following the launch of two new dedicated retail areas within the stockist’s Wallingford and Oxford stores.

The partnership will see UK Bathroom Warehouse become a flagship showroom for Ideal Standard, one of only a handful of locations in the UK to host Ideal Standard’s premium Atelier Collections – a range of expertly designed bathroom products from renowned Italian design studio, Palombi Serafini + Associati (PS+A).

To celebrate the new spaces, UK Bathroom Warehouse will host a launch event on 23^rd November 2022 at its Oxford showroom. The event will provide the opportunity for architects, designers and consumers to experience the new design-led products first hand.

Launched in 2021, the Atelier Collections are inspired by Ideal Standard’s rich design heritage, combining aesthetics and design philosophies of the past with modern aesthetics and technology. The result is an exciting collection of new statement pieces for the contemporary bathroom, including an exclusive range of ceramics, brassware and furniture – from the clean, pure lines of the Linda-X range, to the statuesque Tipo-Z basin and the geometrically inspired Conca collections.

The bold designs of the Atelier Collections work in harmony with pieces from across Ideal Standard’s ranges through the Singular™ philosophy – an innovative approach to specification, enabling customers, designers, and specifiers to easily combine products from across the manufacturer’s offering to create unique designs for their space.

Speaking on the new flagship showroom, Adam Evans, channel director (Retail) at Ideal Standard UK, said: “We’ve worked closely with UK Bathroom Warehouse to provide customers with the highest quality in bathroom products for the past four years, and the launch of these new flagship showrooms is an extension and strengthening of that partnership.

“We’re looking forward to joining UK Bathroom Warehouse in welcoming architects, designers and consumers to the launch event in Oxford and providing the chance for guests to immersive themselves in our design-led ranges.”

Steve Freeland, showroom director, at UK Bathroom Warehouse, added: “We’ve developed a great relationship with Ideal Standard since we began working with them and this launch event for the Atelier Collections showcases that partnership perfectly.

“It’s a great opportunity for guests to visit the Oxford showroom on the 23^rd November and get their hands on the fantastic new pieces in the Atelier Collections as we continue to work with Ideal Standard to give our customers the best possible options.”

The launch event will take place on the 23^rd November 2022, between 4.00pm and 8.00pm at the UK Bathroom Warehouse Showroom, 18 Pony Rd, Oxford OX4 2RD.

To register for the event please email: af@ukbathroomwarehouse.com