Paris-based design brand Trone is bringing a distinctive design perspective to the UK luxury bathroom market through its retail partnership with West One Bathrooms. Established in May 2026, the partnership made West One Bathrooms the first, and currently the only, UK bathroom retailer to stock the brand, introducing a collection that challenges conventional approaches to sanitaryware and bathroom interiors.
Founded with a mission to rethink 250 years of bathroom design conventions, Trone transforms everyday bathroom essentials into sculptural design statements. Combining bold geometry, fluid forms and considered engineering, its collections offer an alternative to conventional bathroom fittings, with pieces designed to bring individuality and character to contemporary interiors.
The collection spans toilets, basins, mixers and accessories, drawing inspiration from natural forms, radical geometry and the movement of water. Signature designs include the Icone toilet, distinguished by its translucent water column, and the Rituel basin, whose fluid contours echo the natural erosive effects of water. Each piece balances visual impact with functionality, positioning sanitaryware as an integral part of the wider interior design scheme.
Designed in Trone’s Paris studio and crafted by specialist ceramic artisans across France, Italy and Portugal, the collections reflect a commitment to European craftsmanship, material quality and longevity. Innovation and sustainability are also central to the brand’s philosophy, with an emphasis on creating distinctive pieces intended to stand the test of time.
“We are always looking for brands that challenge the norm and push bathroom design in a genuinely new direction,” says Duncan Waters, managing director at West One Bathrooms. “Trone does exactly that. There is nothing quite like it in the UK market, and we’re proud to be the first to bring it here. For our clients, whether homeowners, architects, or interior designers, this is an opportunity to access a truly special collection that elevates the bathroom to something memorable.”
Hugo Volpei, Founder and CEO of Trone, adds: “At Trone, we’ve always set out to challenge conventions and rethink everyday bathroom elements, bringing together design, engineering, and European craftsmanship to create something truly refined. Our collaboration with West One Bathrooms as our first UK retail partner is an important step for us, as they share our commitment to innovation and to pushing the boundaries of bathroom design. Together, we are proud to introduce a new perspective to the UK market, where bathroom pieces are elevated into objects that are characterful and distinctive.”
Since launching at West One Bathrooms’ Clerkenwell showroom during Clerkenwell Design Week in May 2026, the Trone collection has formed part of the retailer’s offering for clients seeking distinctive, design-led bathroom solutions. A wider rollout across West One Bathrooms’ UK showroom network was planned as part of the partnership.