PJH has expanded its Bathrooms2GO collection with the launch of a new electric underfloor heating range, giving retailers, merchants and installers a competitively priced option for adding underfloor heating to bathroom refurbishment projects.

Designed to support value-focused renovations, the range includes sticky heating mats, loose-wire heating cables, tile backer boards, and a choice of digital, WiFi, and touchscreen thermostats. The products have been selected for ease of specification, strong stock availability and fast delivery.

Suitable for a variety of bathroom layouts, the Stickymat range is available in 150W undertile heating mats covering 1m², 2m², 3m², 7m² and 10m² areas for regular-shaped rooms. For more complex layouts, the Loose Wire System is offered in 20m, 30m and 40m lengths, allowing greater installation flexibility around fixtures and irregular spaces. Both systems use dual-core resistive heating cables with FEP (Teflon) insulation and a 4mm PVC outer coating.

The range also includes 1200 x 600 x 6mm tile backer boards, supplied in packs of five, to improve thermal performance beneath tiled floors, alongside a selection of thermostats offering different levels of control.

Kim Cooper, product & marketing director at PJH, said: “The Bathrooms2GO proposition is all about giving our customers access to the right products, at the right price, with the stock availability and delivery service they need to keep projects moving. By adding underfloor heating to our latest Bathrooms2GO portfolio, we are helping retailers, merchants and installers offer a popular comfort upgrade that is practical to specify, competitively priced and well suited to today’s bathroom refurbishments.

“Underfloor heating is no longer viewed as a niche luxury. For many consumers it is a desirable, energy efficient, space-saving finishing touch that can make a bathroom feel warmer and more comfortable, while supporting clean, uncluttered design. The new Bathrooms2GO range gives our customers another strong add-on sales opportunity, backed by PJH’s nationwide logistics, stockholding and First Choice service promise.”

The underfloor heating range is backed by a lifetime guarantee and is supported by PJH’s Quality & Price Promise, with products available from stock for next-day delivery through the company’s nationwide logistics network.