Tissino has launched its 2026 brochure collection, with two dedicated versions created to support both retailers and their customers at different stages of the bathroom buying journey.
The new 256-page retailer brochure has been developed as a comprehensive showroom and sales tool, bringing together product detail, specification information and support material in one place. Designed to help retailers guide customers through the Tissino range, it provides the level of detail needed for informed conversations in store, from product options and technical information through to range-specific guidance.
Alongside this, Tissino has also introduced a 106-page consumer brochure, created specifically for use with showroom customers. With a stronger focus on inspirational imagery and accessible product information, the consumer version has been designed to showcase Tissino’s products at their best, helping customers picture how the collections could work within their own bathrooms while giving retailers a useful asset to share during and after appointments.
The decision to produce two versions reflects the different roles a brochure plays within the retail environment. Early feedback on the consumer brochure has been positive, particularly in response to the increased imagery and additional product information, which have been introduced following feedback from retailers and customers.
As part of the update, Tissino has also made improvements to the Tavo section, making it easier for retailers and customers to explore the range, while a new mirror guide has been introduced to help simplify product selection.
Helen Ray-Dennett, head of marketing at Tissino, says: “Our retail partners need tools that work hard for them in the showroom, whether they are talking through product details, helping customers narrow down their choices or giving them something to take away after an appointment. That is why we have created two versions of the brochure, each with a very clear role. The retailer brochure gives showroom teams the depth of information they need to sell with confidence, while the consumer brochure brings more imagery and accessible detail into the process, helping customers connect with the products in a more immediate way.
“We have listened closely to feedback when developing these brochures, particularly around the need for more lifestyle imagery, clearer guidance and more support across key sections such as Tavo and mirrors. The response so far has been very encouraging, especially to the consumer brochure, which is already proving to be a valuable tool for retailers who want to inspire customers while still keeping the sales conversation practical.”
The brochures have also been produced with sustainability in mind. Tissino has used carbon neutral printers for the print process itself, while the brochures are printed on FSC-certified paper, reflecting the brand’s commitment to making more responsible choices where possible.
The new retailer and consumer brochures are available now.