Tissino Bathrooms has appointed Neil Swallow as regional sales manager for North and East London, strengthening its sales structure in the South as the business continues to invest in closer, more responsive support for its network of independent retailers and specification-led customers.
Swallow joins Tissino with more than 30 years’ experience in the bathroom industry. His experience includes account management and national sales management roles, as well as six years running his own showroom, giving him first-hand insight into the day-to-day realities, opportunities and pressures faced by bathroom retailers.
Prior to joining Tissino, Swalllow worked with a number of leading bathroom brands, including RAK Ceramics, where he supported retailers across the South of England. He is a familiar and respected name within the industry, with a strong track record of building long-term customer relationships and providing practical, commercially aware support.
The appointment forms part of Tissino’s wider growth plans and reflects the company’s continued investment in its regional sales presence. The newly created role will allow Tissino to offer more focused support across London.
Commenting on the appointment, Frazer Lewis, sales director at Tissino, said: “Neil brings a depth of industry experience that is hugely valuable to our customers and to the wider Tissino team. Having worked across sales, retail and showroom ownership, he understands the bathroom industry from several angles, which means he can offer support that is informed, relevant and genuinely useful to our retail partners.
“London is an important area for Tissino and, as our customer base continues to grow, it is vital that we have the right people in place to support retailers closely and consistently. By creating this new role, we are giving both Neil and our wider sales team the time and regional focus needed to build stronger relationships, respond more effectively and help customers make the most of the opportunities in their local markets.”
Neil Swallow added: “Tissino is a business with a clear commitment to its customers, and that was a major part of what attracted me to the role. Having spent many years working with retailers, and having run my own showroom, I know how important it is to have reliable support from the brands you work with. My focus will be on building strong relationships across North and East London, understanding what customers need from us and helping them grow with the right products, service and day-to-day support.”
The appointment underlines Tissino’s continued commitment to strengthening its sales team as demand grows for dependable, well-designed bathroom products backed by knowledgeable regional expertise.