The Bathroom Distribution Group has launched Aqua Options, a new British-made fitted bathroom furniture collection developed to make specifying, selling and installing fitted furniture simpler for KBB retailers and merchant customers.
Manufactured in Britain, the collection gives retailers and merchants a strong service-led advantage, combining shorter supply routes and next day delivery. At a time when customers expect both choice and availability, Aqua Options has been designed to offer a straightforward fitted furniture solution with the reassurance of UK production behind it.
The new collection of Aqua furniture offers a concise, easy-to-sell range that brings together practical installation details, flexible specification options and a competitive product structure. Developed around the strapline “bathroom furniture made easy”, Aqua Options responds to the need for fitted bathroom furniture that can be presented with confidence in showrooms, merchant branches and trade counter environments, even where detailed furniture planning experience may be limited.
Each furniture pack is ordered and priced under a single product code, helping retailers and merchants present a complete run clearly while reducing the complexity often associated with specifying fitted bathroom furniture. This simplified ordering structure has been created to support faster conversations with customers and make the category easier to manage for busy trade teams.
The range is available in two door styles, with slab and Shaker fascias offered across six colour options. All furniture features Torino oak effect cabinets and oak-backed doors, an exclusive detail for Frontline Bathrooms that gives Aqua Options a clear point of difference within the fitted furniture market.
To support a wide range of bathroom layouts, Aqua Options is available in standard and reduced depth formats, with two run sizes of 1260mm and 1580mm. Each run can be specified with a left or right-hand basin option, giving retailers and merchants the flexibility to meet everyday customer requirements without overcomplicating the ordering process.
Aqua Options will initially be stocked and distributed via Smiths Briten before being introduced into the main Frontline Aqua brochure, strengthening the wider Aqua offer with a British-made fitted furniture range designed around value, simplicity and trade-ready practicality.
For further information contact sales@smithsbriten.co.uk
