At its meeting on April 29, 2026, the Supervisory Board of Duravit AG officially appointed Michael Demmer as CEO and chairman of the management board, following his period as interim CEO.
The appointment reflects the Supervisory Board’s confidence in Demmer’s strategic vision and leadership, as the premium bathroom brand continues to strengthen its global market position.
Gregor Greinert, Chairman of the Supervisory Board, said: “In a very short time, Michael Demmer has provided decisive impetus and developed a compelling strategic vision for Duravit’s future. On this basis, we have decided to officially appoint him as CEO and to consistently continue on the path we have chosen.”
Strategic focus on premium positioning and sustainable growth
Under Demmer’s leadership, Duravit is sharpening its corporate strategy with a clear focus on sustainable value creation, operational excellence and premium brand positioning.
Key pillars of the strategic realignment include reinforcing Duravit’s reputation for timeless, high-quality designer bathrooms while further differentiating the premium brand on a global scale.
The company is also placing greater emphasis on sustainable efficiency and profitability through an organisational structure designed to support long-term growth and future development.
Alongside operational priorities, Duravit continues to place strong importance on company culture, with collaboration, accountability and transparency identified as central to future success. The business says employees and customers will remain at the heart of its long-term strategy.
Michael Demmer said: “Duravit has a strong brand, a long tradition, and great potential. I am grateful for the trust placed in me and look forward to taking the next steps together with the team and shaping the company’s future in a sustainable way.”