The Bathroom Association has welcomed Addmaster as a new Affiliate Member, strengthening the Association’s growing network of specialist suppliers supporting better bathrooms for people and planet.

Addmaster (part of Polygiene Group) is a leading supplier of antimicrobial additive solutions, including Biomaster, a silver-ion-based antimicrobial product protection technology designed to be incorporated into materials during manufacture to deliver built-in, long-lasting protection.

Why antimicrobial product protection matters in bathrooms

Bathrooms and washrooms are naturally high-risk environments for microbial growth: heat, humidity, splash zones and frequent touchpoints make many surfaces prone to microbial build-up, which can also contribute to staining, odour and material degradation over time.

Addmaster’s washroom-focused guidance highlights that using antimicrobial additive technology can reduce microbial load, helping to protect products from deterioration, reduce staining, and combat odour, thereby supporting a more hygienic and pleasant washroom environment.

Biomaster is designed to be used across a wide range of bathroom-relevant applications and materials, including sanitaryware, ceramic tiles, taps and shower heads, shower curtains, sealants and grouts, as well as plastics, paints and coatings commonly used across bathroom components and interiors.

Daphne Doody-Green, CEO of the Bathroom Association, said: “We’re delighted to welcome Addmaster to the Bathroom Association. Bathrooms are demanding environments, and Addmaster brings deep expertise in antimicrobial product protection to help our members design and manufacture products that stay cleaner and fresher for longer.

“Their specialist technology, built into materials at the point of manufacture, offers an important additional layer of reassurance for consumers while also helping protect surfaces; a win for customers and the fight for improved hygiene.”

Paul Willocks, global marketing director for the Polygiene Group, commented: “Joining the Bathroom Association matters because it’s where the industry comes together to raise standards, share insight and shape what’s next. As part of this community, Addmaster can collaborate with manufacturers across the sector to help them tackle a real-world challenge in bathrooms: microbial build-up in hot, humid spaces. We already work with leading bathroom manufacturers, and this collaboration further cements our position as a trusted antimicrobial partner within the industry.

“Members can gain access to expertise, connections and collective influence, and we’re excited to contribute proven antimicrobial product protection know-how that can support better-performing bathroom products and stronger end-user confidence.”

The Bathroom Association has announced that ASR International Ltd has joined as an Affiliate Member, further strengthening the support available to those in the bathroom sector and its wider supply chain across the UK.

The UK bathroom industry is a vital part of the wider building materials and home improvement sectors, contributing significantly to both residential and commercial development. Success in the industry is being driven by innovation, increased consumer demand for luxury and energy-efficient products, and the growth of online retail alongside traditional trade channels. At the same time, businesses are navigating rising material costs, supply chain disruptions, and evolving regulatory requirements, putting a premium on strong leadership and strategic capability.

ASR International exists to connect industry-leading businesses with the best executive talent, providing tailored search solutions, market intelligence, and strategic consultancy. With a deep understanding of the bathroom and building materials sectors, ASR International helps companies deliver on growth, transformation, and succession planning with confidence.

Daphne Doody-Green, CEO of the Bathroom Association, said: “We are delighted to welcome ASR International as an Affiliate Member. The bathroom sector is facing both significant opportunities and significant pressure from regulatory change, sustainability demands, and shifting consumer expectations and channel mix. In this environment, having the right leadership and team in place is absolutely critical.

“ASR International understands our sector, our routes to market, and the realities we face. Their insight into executive search, succession planning, and strategic hiring will be a real asset to our members as they strengthen their organisations for the future.”

ASR International specialises in recruiting key commercial, operational, and sales leadership roles, supporting manufacturers, distributors, showrooms, and merchants in securing the talent needed to drive market growth, expand customer reach, and implement effective business strategies. Their work spans board and C-suite appointments through to critical leadership roles across commercial, operations, and technical functions.

Ed Robinson, managing director of ASR International Ltd, commented: “Joining the Bathroom Association marks an important step for ASR and reinforces our long-term commitment to the bathroom and wider building materials sectors. We partner closely with design-led manufacturers and suppliers, supporting them through growth, transformation and ongoing strategic development. Through collaborative, long-term relationships, we help businesses overcome market challenges while unlocking new opportunities for sustainable growth.”

“For Association members, our value goes beyond traditional recruitment. We bring deep sector expertise, strong industry relationships and an active headhunting approach to identify senior leaders who can drive performance and resilience. We’re excited to work alongside the Association, share insight with members, and help them build teams that support long-term growth and industry progression.”

The new partnership will see ASR International engaging with Association members through events, insights, and tailored support on recruitment strategy, executive hiring, and succession planning.

SANIPEX GROUP has announced that BAGNODESIGN, its luxury bathroom brand, will make its KBB Birmingham debut in 2026 where it will give retailers the opportunity to see its latest launches alongside some of its core ranges.

Visitors to stand G30 will be able to see Carlyle and Fonteyn, its two newest collections, which provide retailers with complete bathroom solutions characterised by a harmonious design language that flows throughout.  

Empowering retailers operating in the premium end of the market to create aspirational bathrooms that blend understated luxury with refined details, Carlyle and Fonteyn provide cohesive, sophisticated solutions that simplify the design process. Fonteyn is influenced by mid-century design, while Carlyle is a modern classic range that is inspired by the elegance of 5-star hotel living. 

Looking to replicate the brand’s recent success at HIX 2025, where it unveiled Carlyle and Fonteyn to the hospitality sector, BAGNODESIGN’s stand at KBB Birmingham will also feature its Studio 316 and Beach House collections, alongside other key ranges. Combining beauty, functionality, durability and sustainability, Studio 316 provides retailers with an elegant range that blends accessible luxury with exceptional value for money. 

Visitors will be given the opportunity to experience the depth and breadth of BAGNODESIGN’s brassware offering with mixers from each of its collections, including Bristol, Orology and M-Line, displayed on a dedicated wall. Samples of every finish, from Soft Bronze, PVD Oyster and Chrome to Amour Lip Gloss and Anthracite will be on show, highlighting the quality and elegance of BAGNODESIGN’s timeless collections, which encourage individuality and creativity throughout the bathroom.

BAGNODESIGN’s expert team will be available throughout the four-day show, which is set to take place at the NEC from 1 – 4^th March 2026.  For more details, contact SANIPEX GROUP on 01924 233977 or visit www.bagnodesign.it