Hannover Finanz Opportunities (HFO) has acquired a major stake in KEUCO, the German manufacturer of bathroom accessories, fittings, furniture and mirror cabinets, based in Hemer, North Rhine-Westphalia. The investment supports its strategic and operational development.
Founded in 1953, KEUCO manufactures bathroom accessories, fittings and mirror cabinets. The portfolio also includes bathroom furniture. By combining in-house product development and production, the company has established itself as a premium provider, particularly in the DACH region.
Hermann Reitze, managing partner at HFO said: “KEUCO combines an established premium position with pronounced design and manufacturing expertise. We want to maintain these strengths and work alongside the company through the current market situation with fresh capital and a long-term perspective.”
HFO will contribute capital, strategic sparring and operational experience for further operational development.
Dr Gerd Sievers, managing partner at HFO said: “It is crucial to implement measures with regard to quality, customers and employees together with the KEUCO team. In this way, we wish to sharpen the product portfolio, adapt the capacities and processes to the market conditions and strengthen the brand core with a competitive cost position and therefore position KEUCO for the future.”
HFO has confirmed its focus is on a long-term sustainable perspective for KEUCO. With an entrepreneurial and partnership-based approach, HFO is jointly developed with the KEUCO team to create a focused operational basis to sustainably develop its market position.
“We are pleased that we were able to obtain a German investor with HFO for the future direction of KEUCO. With a strong new corporate structure, the opportunities in the market can be optimally exploited,” emphasises KEUCO CEO Lubert Winnecken, “KEUCO stands for a reliable and consistent brand with deep roots: The previous Himrich shareholder family continues its commitment with a minority stake.”
The works council was involved in the acquisition process and sees the opportunity to stabilise KEUCO sustainably and lead the company on a growth course in the future in the entry of HFO.
Non-disclosure was agreed on the volume of the transaction.
The HFO was advised on the transaction by Metis (Legal), Kuhn & Partner (Tax), Watson Farley Williams (Legal Debt), Poellath (Antitrust Law). The HFO deal team included Hermann Reitze, Dr. Gerd Sievers and Konrad Wienert.