On top of two recent significant product launches, Utopia’s latest initiative is a new Fast Track delivery service offering three to five-day delivery on a dedicated selection of the newly refreshed Qube collection of wall mounted and freestanding bathroom furniture.
The products available via the new Fast Track service are in the popular White Gloss or Pebble Grey Gloss finish and are all detailed in the new Qube brochure.
Helen Clark, Head of Marketing at Utopia Bathrooms, comments, “We understand just how frustrating it can be if schedules change and product is required urgently. We’ve listened to the feedback from some of our customers and are delighted that we can now offer this service. It’s become very clear that there is a requirement for a speedily delivered offering and, with the further development of our new Qube collection, we are now able to offer a selection of this furniture range on a quicker turnaround.”
Utopia has launched a new 44 page brochure to present its recently refreshed Qube collection, now available in seven finishes together with an array of new units, accessories and brassware options.
The new brochure demonstrates the flexibility and versatility of the range through a series of striking lifestyle images, showcasing the many different looks and configurations possible using elements from the collection. High impact yet eminently practical solutions for smaller bathrooms are also explored using the space saving options. A useful step by step guide at the front of the brochure outlines the simple design process and highlights ways in which layouts can be personalised.
The new Qube brochure can be viewed online, requested as a hard copy and/or downloaded at www.utopiagroup.com.
Utopia Bathrooms has significantly refreshed and extended Qube, one of its popular ranges of wall mounted and freestanding bathroom furniture.
The collection sees the addition of new units, new basin options and complementary accessories, all greatly extending its versatility. At the same time, three new on-trend finishes have been introduced, along with a new handle trim finish and a choice of co-ordinating brassware.
Qube is now available in seven finishes in total, including new Nordic Oak, a beautiful pale Scandi option, Anthracite Strata, a dark textured finish with metallic highlights, and Sorrento Walnut, a warm, honeyed shade with an attractive grain. As usual with Utopia, samples of all finishes are available free of charge.
The introduction of a new Matt Black handle trim and Matt Black taps alongside the existing chrome options also increases the design opportunities of this flexible range, giving it a striking contemporary feel. Further adding to the choice, Qube sanitaryware now includes a modular slimline ceramic slabtop basin together with new square or circular sit-on basins and an elegant new toilet.
New decorative open shelf base and wall units plus ‘finishing touch’ accessories, such as bath plinths and internal lights, complete the new look range.
Helen Clark, Head of Marketing at Utopia Bathrooms, comments “We’re absolutely delighted to unveil our new Qube collection to our retail partners and are thrilled with how beautifully this new collection has come together. The newly refreshed Qube is now even more flexible and versatile, offering the consumer an array of design possibilities all of which can be tailored to their own specific requirements.”
As part of its major new product launch for Summer 2020, Utopia has introduced a highly innovative new super matt, soft touch foil finish, available in four of the newly launched colours – Blush, Sea Green, Azure Blue and Storm Grey.
According to Utopia, these new finishes are at the very forefront of material technology and offer a truly luxurious soft touch feel and a sense of quality. They feature a higher light absorption threshold giving that super matt finish and the micro-structure technology helps in reducing the impact of grease marks like fingerprints.
Helen Clark, Head of Marketing at Utopia Bathrooms, comments “These beautiful new finishes not only look and feel sensational but they also open up exciting new opportunities in terms of design possibilities.”
Utopia is the UK’s leading supplier of rigid bathroom furniture, specialising in quality products designed to meet the particular requirements of British bathrooms.
In addition to fitted and modular furniture, Utopia offers a complementary range of baths, sanitaryware, brassware and work surfaces. Utopia products are sold through professional bathroom retailers throughout the UK.
As part of its major Summer product launch, Utopia has greatly extended the colour choice for its Symmetry, YOU, i-Line and Geo furniture collections.
In all, 11 new finishes have been introduced taking the overall selection to 24 door finishes, the widest choice ever available at Utopia. The new colours are Azure Blue, Blush, Burnt Copper, Coastal Oak, Glacier Grey, Glacier Grey Gloss, Latte, Pewter Fusion, Silver Fusion, Sea Green and Storm Grey. Of these, Azure Blue, Blush, Sea Green and Storm Grey are the brand new super matt, soft touch door finishes, featuring an innovative material technology that results in a luxurious feel with the added benefit of repelling grease marks such as finger prints.
In addition to the new finishes, the collections have also benefited from further range developments. Symmetry, the elegant curved furniture range available in fitted, freestanding and wall mounted configurations, has been extended with the addition of a central two door washbasin unit and curved single base units in left and right hand options as well as two additional cladding panel finishes in Glacier Grey and Coastal Oak.
Geo washstation in new Burnt Copper with White Gloss
For the popular YOU modular collection, a slimline ceramic basin has been added to extend the choice of slabtop and sit-on washbasins within the range, offering a sleek, lower profile. Finally, Geo, the collection that offers boutique hotel style, also benefits from the 11 new door finishes and two further new carcass options – Glacier Grey and Coastal Oak.
Helen Clark, Utopia’s Head of Marketing, comments “With this greatly enhanced colour choice, we are offering an incredible range of colour combinations from dazzling new on-trend options through to tried and tested favourites. Our newly extended Visualise interactive planning tool on the Utopia website allows consumers to experiment with their own choices quickly and easily until they find their ultimate combination.”
Utopia Bathrooms has introduced a striking new brochure to coincide with its Summer 2020 product launch. In pride of place on the front cover is the new Azure Blue finish, just one of 11 new door finishes introduced across several of its key ranges.
In keeping with Utopia’s promise to offer an imaginative solution for any bathroom, no matter how small or awkwardly shaped, the 234 page brochure presents the entire collection of 11 ranges in a series of beautifully styled room sets, from the most spacious rooms complete with freestanding baths through to much more modestly proportioned bathrooms including en suites and cloakrooms.
Helen Clark, Head of Marketing, comments ‘With such a comprehensive range of fitted, modular and freestanding furniture collections and an extensive array of options in terms of colour and finish, we want our brochure to inspire and delight our customers, helping to guide them effortlessly towards designing the bathroom of their choice. We’ve included a new, easy to use, pull out section at the front presenting all our finishes and we’ve also invested heavily in new imagery, incorporating a handy ‘get the look’ guide on each page.
The new brochure is out now and is also available to browse or download directly as a pdf file from the website (www.utopiagroup.com/literature).
Utopia Bathrooms is increasing the appeal of its popular Roseberry range of painted timber bathroom furniture with the addition of two new colourways and five new handles.
Rose Quartz is a very delicate shade of pink which looks stunning as both a stand alone finish or teamed with the existing London Grey or Dove Grey shades. The new Emerald Green finish is a rich, vibrant shade of green which perfectly enhances the woodgrain detail of Roseberry.
Richard Shore, Head of Design at Utopia Bathrooms, comments “Our new colours are right on-trend this year and also work perfectly with our existing heritage shades. We expect Rose Quartz and Emerald Green to appeal particularly to a younger customer demographic, keen to experiment with luxury finishes and design.”
The Roseberry collection is a modern interpretation of traditional luxury painted timber furniture, featuring a classic raised and fielded door. It is spray painted to the customer’s specification at Utopia’s manufacturing facility in Wolverhampton. The range is available in fitted, wall mounted and free standing configurations to suit all types, sizes and styles of bathroom.
In addition to the new colours, Utopia is introducing five more options to the collection of authentic handles specifically designed to complement the Roseberry range. A classic bar and knob are available in both brushed steel and matt black, while a pewter knob completes the new styles.
Commenting on the additions to Roseberry, Helen Clark, Utopia’s Head of Marketing, said “Since the launch of our Roseberry Collection in 2016, it has fast become one of our best selling furniture collections and we are confident that the new introductions will further enhance its appeal.”
Utopia Bathrooms has announced that its major product launch for Spring/Summer 2020 is now set to be unveiled.
Colour and texture are key to this latest product launch. Reflecting the vital role colour plays in any environment and particularly in our bathrooms, seven new foil finishes are being introduced across several of Utopia’s furniture collections, along with two stunning new colours to extend the colour palette for the heritage-inspired Roseberry painted timber collection. In addition to the new colours and finishes, there are significant additions and upgrades across several of the collections plus a striking collection of new handles including fabulous matt black options for the first time.
Anticipating trends for both colour and finish, the seven new foil finishes are Azure Blue, Blush, Sea Green, Storm Grey, Silver Fusion, Pewter Fusion and Burnt Copper, all available across the Original Fitted, YOU, iLine, Symmetry and Geo ranges. Silver Fusion and Pewter Fusion have a lightly textured surface appearance giving visual depth to the colours while Burnt Copper has a tactile metallic finish. Four of the new colours – Blush, Sea Green, Azure Blue and Storm Grey – feature a brand new and highly innovative super matt, soft touch foil finish.
Helen Clark, Head of Marketing, comments “Innovation is the life blood of our business so we are particularly pleased that our new product development programme lost none of its creative impetus during the lockdown. We’re so proud of our team for delivering a whole world of exciting new products and colours on time and against this challenging background. In a way, it feels more than a product launch, it’s our way of demonstrating that it’s business as usual at Utopia, manufacturing beautiful bathrooms all designed and made here in the UK.”
Utopia Bathrooms has released a three minute video previewing its new products scheduled for launch in June.
Shot in the newly refitted showroom at Utopia’s headquarters in Wolverhampton, the video introduces a whole new range of colours and finishes, all presented in imaginative room sets. Images of the full displays are interspersed with close-ups to highlight the different finishes and textures in more detail.
Helen Clark, Utopia’s Head of Marketing, says “This fast-paced video really captures the essence of our new product launch and the creative energy behind it in a very quick and accessible format. Given the current restrictions, it’s the perfect way to give retailers and customers alike a comprehensive overview of the latest innovations from Utopia.”
Utopia Bathrooms has announced it has updated its showroom to showcase the new products and colours scheduled for imminent launch. The new showroom is now open to visitors, strictly by appointment only. In accordance with current guidelines, the company is implementing rigid safety and social distancing procedures to safeguard both staff and visitors.
The impressive mezzanine showroom at the company’s Wolverhampton headquarters presents Utopia’s extensive collection of fitted and modular bathroom furniture through a series of over 45 inspirational lifestyle settings. Styles range from the heritage-inspired Roseberry and Downton through to the Contemporary Fitted collection, Lustre and Opula modular ranges, and the boutique hotel-style Geo, all accessorised with brassware and tiles from Utopia’s complementary collections.
Commenting on the updated showroom, Helen Clark, Head of Marketing, explains, “There’s no substitute for seeing and feeling our products first hand as our retailers will testify and we have received a number of customer enquiries about visiting us. The showroom is therefore an invaluable resource, enabling us to showcase new concepts, products and finishes to retailers along with imaginative display solutions.”
Also key to a number of new displays is the ability to mix and match elements from different ranges to create a bespoke look. Several of the displays demonstrate this interchangeable facility which allows even greater design flexibility.
Retailers wishing to visit the newly refitted showroom should email marketing@utopiagroup.com to arrange an appointment.
