VitrA's commitment to sustainable production

As a major producer in the global consumer goods market, VitrA is aware of its responsibilities in terms of environmental sustainability. To show its commitment to sustainable production, VitrA has created 'Blue Life' a series of guidelines which encompass both the production process and final product usage. From the extraction of raw materials to the finished product, VitrA upholds Blue Life as a production, design and management philosophy.

The VitrA plants are heavily invested in technologies that minimise resource use as well as improve recovery and recycling rates. Through a series of stringent measures, water use during production has been cut by nearly a third, while consumption of power fell by 15 per cent in all VitrA manufacturing sites over the last three years. By lowering the firing temperature of kilns and increasing the durability of sanitaryware units to thermal shock, VitrA achieves a 30 per cent reduction in scrap waste and 15 per cent reduction in natural gas consumption. By recycling the waste heat of tile kilns in the drying process, VitrA reduced its natural gas consumption for tile manufacturing by 45 per cent in the first quarter of 2010.

VitrA’ products are also adapted to be more efficient in terms of water and energy use. New WC pans, urinals and faucets by VitrA’s design team save over 190 tons of water a year at the end user level. For example, Matteo Thun’s Water Jewels bathtub lowers the internal depth of the unit to 30cm from the industry standard of 38-44cm, thereby encouraging consumers to use less water. Meanwhile, Ross Lovegrove’s MOD washbasins are only 6cm deep, which reduces resource use in production and helps consumers save water. Through continued research and development, VitrA ensures that more sustainable products are in the pipeline, carrying on the Blue Life pledge for the future.

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