VitrA unveils new collection

VitrA has collaborated with Milan-based American designer, Terri Pecora, to create a striking new collection unveiled at Salone del Mobile this year. Plural is inspired by the heritage of communal bathing spaces and rituals, introducing the bathroom as a social hub where people meet and reconnect with themselves, their close friends and family.

The collection introduces three innovative syphon solutions - one allows the ceramic basins to be placed at various angles as an alternative to the conventional positioning by the wall, encouraging users to face each other and engage with their surroundings. Another has been designed specifically to enable washbasins to be mounted in an open bathroom space while retaining a clean and minimalistic look. The third allows for the fitting of column basins at free angles in the room instead of the more common 90° angle to the wall.

The range also includes two mirrors - one is vertical and can rotate between two basins, while the other is horizontally shaped and angles towards the wall at one end for multiple positioned viewing.

“At VitrA, we wanted to create a new methodology that responds to the recent evolution of the bathroom ritual. We focused on the time spent in the bathroom and our interaction within the space rather than the products. This investigation led us to work with Terri Pecora on the design of the Plural collection, which reinterprets the bathroom as a social hub.” Erdem Akan, Design Director, VitrA

Categories: