New Ideal Standard tap range

Ideal Standard has launched a new brassware collection of six ranges for the residential market. 

The launch, which is being announced via a nationwide roadshow to trade counters and retail showrooms, comprises beautiful and durable brassware products from six core Ideal Standard ranges: Calista; Ceraflex; Ceraline; Tempo; Tesi and Concept Air. Each has its own unique selling points to meet the needs of different end-users.

Ideal Standard’s new collections offer a superb breadth of range to meet the varied needs of residential new build developers, as well as installers and end-users. 

At the more premium end of the scale, the Concept Air tap includes distinctive super slim and tall vessel mixers which use a slender high performance ceramic cartridge. Meanwhile, Tesi, is the perfect choice for bathroom settings which demand premium aesthetics, featuring refined design elegance. 

Ideal Standard’s Tempo range features a combination of gentle curves and straight edges making it versatile enough for use with both round or square bathroom suites. Additionally, Ceraline possesses an iconic cylindrical body shape. The availability of high and low-pressure variants makes Ceraline a great choice for use in both new build and bathroom improvement projects, as well as its attractive £75 RRP price.  For projects where price is a priority, the collections offer simple, quality, cost effective solutions. 

The incorporation of Ideal Standard’s FirmaFlow® technology, Ceraflex has been tested to last almost twice as long than the industry standard, with an estimated lifespan of 10-15 years of daily usage. 

Olivia Maycock, Senior Channel Marketing Manager, Ideal Standard UK, commented: “With these core Ideal Standard ranges, a combination of skilled craftsmanship and advanced manufacturing capabilities has resulted in an extremely versatile collection which exceeds even the toughest European performance standards.

 “Our roadshow will be touring the country, visiting merchants and showrooms up and down the UK to showcase this fantastic range of brassware. Our ‘Big Turn On’ competition will let plumbing professionals test their mettle, or metal, as they each try and turn our taps on and off as many times as possible in a set time to win some great prizes.”

All of Ideal Standard’s new brassware products come with a five-year product guarantee and are backed up by a comprehensive spare parts service.

To find out more about Ideal Standard’s new collection, visit