New Feature Floors ranges

Tapping into the trend for the ‘fifth wall’, the House of British Ceramic Tile has introduced three new ranges to its Feature Floors collection.s to its Feature Floors collection – Henry, Alfred and Distinction.

“Floors are now as much a feature as walls with consumers looking to make a statement from floor to ceiling, explains British Ceramic Tile’s marketing manager, Jayne Adamson. “Where once floors were understated and a mere backdrop to other star acts in the room, floors now speak for themselves with pattern, colour and texture featuring strongly.”

Made using the latest HD inkjet technology, the new Henry and Alfred designs combine highly decorative patterns with on-trend tones of grey and beige.

“Tiled floors have stood the test of time. From their early origins thousands of years ago, decorative tiled floors have adorned homes becoming the ‘go to’ option when looking at kitchen, bathroom and hallway floor coverings, adds Jayne. “Patterned tiles in particular have risen in popularity bringing with them a fresh perspective.”

New to the Feature Floors collection, Distinction (pictured) speaks for itself. Created using HD inkjet technology, this stunning tile is made from ceramic but faithfully reproduces the classic elegance of luxurious oily marble with a classic grey and white colourway.Distinction is available in a 498x498mm format.