Just outside Nuremberg in the small 25,000strong town of Roth, Marcus Maximilian Wöhrl – founder of the Dormero hotel chain – has converted his grandparents’ venerable “Modehaus Wöhrl” fashion store into a four-star superior hotel. Since then, as at all properties in the hotel group, the colour red has been setting the tone, as demonstrated within the new Dormero Hotel. In all 68 bedrooms, this most sensual of colours is extravagantly contrasted with black and white. In the bathrooms, the elegant steel enamel alpine white washbasins and ultra-flat shower surfaces from the Kaldewei Cono range provide a counterpoint to the red walls and black tiles. It is a stylish combination that accentuates the designer character of the new hotel.
The four-storey building, which now houses the hotel, holds memories for the Wöhrl family: From 1949 Berta and Rudolf Wöhrl established their “Modehaus Wöhrl” fashion store that made a name for itself throughout Germany. When the shop finally had to close after almost 70 years in 2017, the decision was made to revitalise this special place by opening a hotel there. Extensive conversion work was carried out: a glass-roofed atrium now stands in the place where escalators once connected the four floors. The fashion store’s trademark arched doorway has become the entrance to the lobby. In total 68 bedrooms, a restaurant, a bar, five event rooms and a spacious wellness and fitness area were created. The conference hotel on the northern edge of the Franconian lake region opened in March 2019.
Hotel’s trademark colours: a trinity of white, red and black The Dormero hotel group relies on a young, fresh concept with “state-of-the-art technology, clear design and sophisticated details.” Within this concept, a vibrant
shade of red – which is part of the corporate design – particularly stands out. This is also the case at the latest property in Roth: from the interior design to the hotel’s own pets – three (non-poisonous) red poison dart frogs, who live in a terrarium in the lobby – to the red sneakers worn by the staff. The property’s distinctive charm is this use of red for the interior design, combined with black and white.
The bathrooms: sublime aesthetic and comfort In the bathrooms, Kaldewei Cono countertop washbasins with generous surrounds offer superb user-friendliness and design. Thanks to the large range of sizes available, it was possible to choose washbasins that made the best possible use of the existing space. Whilst, at the same time, their beautiful design make them a truly eye-catching feature in the colourful bathrooms. The ultra-flat Kaldewei Conoflat shower surface also fits seamlessly into the design concept, offering guests the highest degree of comfort underfoot in the bathroom.
Safety first: “Clear advantages” with Kaldewei showers “We chose enamelled shower surfaces because they offer clear advantages over tiled shower areas. We have found that with the latter, there are constantly problems with installation, or the joints wash away over time. This can lead to water damage. We have now completely ruled out that risk with the steel enamel Conoflat showers,” says Michaela Neuner from TETRIS Grundbesitz GmbH & Co. KG who own the site on which the hotel stands.