Frontline Bathrooms: www.frontlinebathrooms.co.uk

Frontline Bathrooms has been operating since 1978 and is now one of the UK’s largest bathroom distributors, known for combining a broad, commercially focused product range with a well-established supply network. With decades of industry experience behind it, the business has built its position on reliability, availability and a clear understanding of what works across trade, retail and specification projects.

At the centre of its offer is Aqua by Frontline, a complete bathroom collection spanning furniture, sanitaryware, brassware, bathing, enclosures and accessories. The strength of the range lies in its ability to deliver coordinated solutions across multiple categories, allowing retailers and installers to specify consistent schemes without relying on multiple suppliers. Design is deliberately wide-reaching, covering both classic and contemporary styles, with a focus on practical, well-priced products suited to everyday use.

Recent launches signal a clear shift towards more design-led product development, most notably the introduction of AquaKast, a new bath collection created in collaboration with British designer Barrie Cutchie. The range combines recognised design expertise with Frontline’s manufacturing capability, resulting in a collection of freestanding and space-conscious baths that balance strong visual appeal with commercial viability. Manufactured using a reinforced acrylic and stone resin construction, the baths are designed to deliver durability and a refined finish while remaining manageable to install, with details such as integrated tap ledges and compact footprints making them suitable for a wide range of projects.

Operationally, Frontline is set up to support the trade at scale. The business works with an extensive network of retail and merchant partners and operates a national distribution model with high stock availability, next-day delivery to most of the UK and dedicated technical and sales support. This infrastructure is a key part of the offer, helping to streamline supply and reduce delays on site.

The company continues to invest across logistics, stockholding and service support to improve the overall customer journey, while ongoing product development ensures the range remains aligned with market demand. This is alongside continued focus on digital infrastructure and tool to support the customer journey.  Strong guarantees across key categories further reinforce its positioning as a dependable, trade-focused supplier.

For retailers and installers, Frontline Bathrooms offers a combination of range depth, supply reliability and increasingly design-led innovation, making it a practical and competitive partner across a wide range of projects.