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At the 11th annual edition of Sleep, Europe´s hotel design and development event which took place at London´s Business Design Centre on 22nd and 23rd November, the "Science of Tribes" theme saw participants from as far away as Japan and Singapore convene to take on the design challenge through the Sleep Set competition. The fully attended two-day Sleep conference explored issues at the leading edge of hotel design and development. As for the exhibitors, Sleep´s collection of over 150 exhibitors once again displayed all the quality, ingenuity that is the hallmark of the show. Over one-third of the brands were new to Sleep and, as the most international line-up yet, the exhibition attracted suppliers who chose the event as a launch platform thanks to its global visitor profile. With visitors from across Europe, speakers from the US and a noticeable increase in overseas exhibitors, the 2016 event was the most international and well-attended Sleep yet, achieving a 9% uplift to over 4,700 visitors.

Next year, Sleep will be held on 21st and 22nd November in London´s Business Design Centre.

From the organisers

"Last year´s Sleep event was typically met with the response, 'Wow! What will you do in 2016?'", says Joel Butler, Event Manager for Sleep. 'Well, this year´s Sleep created the best visitor experience and most inspiring content yet. Once again, we celebrate record-breaking visitor numbers and exhibitors which have already re-booked, and once again Sleep defines itself as the only show of its kind. The question now is, 'What will we do in 2017?!'"

Joel Butler
Event Manager for Sleep

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From VitrA

"A truly beneficial show experience for us, Sleep allowed us to engage with new and existing customers across a range of products and brands under the group. VitrA UK continues to grow in terms of design and production capabilities and so we hope that our attendance at such industry shows will work hard for us in the UK and across a more global stage."

Margaret Talbot - VitrA Marketing Manager

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