Successful launch of Kaldewei Conoflat Shower Tray

Kaldewei, Europe's leader for baths, has been proactive with their sales teams in 2009 gaining displays up and down the country for Conoflat resulting in the most successful launch of any Kaldewei shower tray to date. Marketing Manager, Matt Watson, comments, "It is all very well gaining showroom space but Kaldewei has also thought about the next step - helping retailers to sell the product, which is after all why they put it on display in the first place".

In addition to the cutting-edge shower tray design with its super-flat profile offered in 17 different sizes, Kaldewei has also invested in creating in-store theatre to help pull sales through for the retailer. For every Conoflat sold before 31st March 2010, the retailer and consumer will be entered into a prize draw to win a top of the range flat screen TV and the consumer also receives a free pampering gift for their bathroom.

Point of sale material including A1 posters and brochure dispensers have a luxurious and high impact design to attract customers to the product, inform them of the benefits and tempt them further with the promotion.

Martin Russell, Kaldewei UK Managing Director, comments, "This marks the beginning of a more integrated approach to selling from Kaldewei where we give our customers tools at every step of the way to help them achieve maximum results. Crucially, this also includes large stocks of the product held at key distributors for fast delivery."

There are many compelling product benefits for buying a Conoflat shower tray. The modern design is a perfect fit with the current trend for floor-level shower trays where the focus is on a more open style of showering which visually emphasises the expanse of the room and allows luxurious showering without boundaries. Conoflat sets new standards in this respect with its elegant appearance, purist design and lack of visible inner contours - to the eye it appears completely flat.

The central waste with square, enamelled cover in the same colour as the shower tray gives the Conoflat a seamless appearance available in white, black or a range of natural colours to either blend or contrast with the surrounding flooring. Made from 3.5mm steel enamel, guaranteed for 30 years, Conoflat is also available with easy-clean surface treatment, anti-slip and floral or gold decoration as optional extras.

Recognising the unrivalled environmental credentials of Kaldewei's unique steel enamel material, they remain the only company within the bathroom sector to be ISO14025 certified.



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Date added: Dec 15, 2009

View all bathroom products reviews for Kaldewei UK Ltd