Ideal Standard launches SimplyU Bathroom Furniture

Ideal Standard International, has announced the UK launch of its Ideal Standard SimplyU collection.

The SimplyU collection has two different styles, natural and dynamic, which range from the minimalist and functionalist to the soft and emotional, allowing consumers to pick and choose different components for their bathroom

Ideal Standard SimplyU is composed of 8 ceramic washbasins, furniture, 10 brassware options and four mirrors featuring a digital time and date display as well as optional integrated accessories including lamps, soap dispenser, shelf and towel hook.

SimplyU is a new and unique concept, which allows consumers to create their bathroom as an extension of their personality. Brian Grey, Ideal Standard UK Marketing Manager explained.

Individuality and versatility are the bywords of SimplyU. A wonderful array of options come together to answer the needs of everyone seeking that special luxury bathroom.

SimplyU has been awarded not one but two prestigious awards for product design. Ideal Standard SimplyU received the Red Dot Design Award in the category 'product design'. The award is presented to particularly creative, innovative, and high-quality products.

The iF Design Award is regarded as a trademark for outstanding design and was presented to the SimplyU ceramics ranges 'Natural' and 'Dynamic', which were considered the best concept within the industrial design category.




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Date added: Jun 22, 2009

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