Faraway collection by the brands Zuchetti and Kos

FARAWAY is the first collection to be presented by the brands Zucchetti and Kos as a Group. Zucchetti's 80 years of experience and excellence, and the multi-award winning, internationally acclaimed sculptural elegance of Kos, plus the ground-breaking vision of Ludovica+Roberto Palomba, sector designers and trendsetters of universal renown, render Faraway the first truly complete and complex collection for the bathroom world.

Elena Zucchetti CEO at Zucchetti said
"Zucchetti has been in business for 80 years, constantly keeping abreast of the gigantic changes that the sector has witnessed.

In the past few years we have experienced a veritable boom, undoubtedly influenced by the leading role that the bathroom ambience has acquired in the domestic panorama and by the attention we have long dedicated to restyling. Faraway is the total sum of this evolution, the state-of-the-art achievement of an exciting period in the history of Zucchetti which - with the entry of Kos in the Group - can finally give expression to a comprehensive and complex vision of this universe. I wanted this project, in particular, to be totally innovative, to bring about genuine change and symbolize a new departure for the sector. For this reason I invited Ludovica+Roberto Palomba, the sector's trendsetters world-wide, to contribute their intuition and enthusiasm to this ambitious project.

Faraway is possibly the most challenging collection ever achieved by Zucchetti. Over 200 prototypes have been designed and developed. 4 years of research, the first of which entirely dedicated to sociological studies and market surveys. We screened various kinds of materials, and investigated new technologies for the saving of energy and water. But above all we paid the greatest attention to ensure that the scenario that was gradually materializing would be characterized by great freedom and freshness. As an entrepreneur, and as a woman, I believe that beauty and simplicity are universal values, not merely related to form. I strongly wanted to engender a vision of ambiences, not just of products: of new gestures, not banal rituals. I wanted a different atmosphere. A journey in search of another dimension: a new adventure."

Sergio Venerus president of Kos continued
"Since Kos entered the Zucchetti group, our company has encountered great new opportunities. Since the outset Kos has distinguished itself, presenting wonderful sculptures, functional items of great impact, acclaimed in recent years by the entire wellbeing sector as veritable icons of style, and receiving multiple awards worldwide. Together with Zucchetti, we now have in Faraway the possibility to express a vision - a mood - of the contemporary bathroom ambience. Not just products. The lifestyle and trends of the years to come. We took off with Ludovica and Roberto, developing squared, sculptural forms, like the Grande bathtub, presented in 2001, when the bathroom world still embraced the 'old style'. Then, with Kaos and Geo, we opened the horizon to organic and natural shapes. It followed the moment of the Lab collection, the style icon that introduced the company to a new typology: the washbasin. Today, with Faraway, the Kos collection is complemented by incredible new amenities, like the vis-Ã��Ã� -vis bathtubs, organic and asymmetrical, and the latest washbasins made of Cristaplant© for an enhanced silky- sensual tactility."

Ludovica+Roberto Palomba the designers added "Faraway is the metaphor of a journey into real or virtual experiences: surpassing the ritual bathroom.
It is the most complete and complex bathroom collection ever developed to-date: using more than 10 different typologies of materials, 50 types of taps, 2 bathtubs, 3 washbasins, a concept spa, over 30 accessories and complementary items. From hospitality to residential. 4 years of research, studies, prototyping.
It's important to change the rules of the game every time. Our senses as protagonists, we are now exploring 'beauty', like nomadic globe-trotters in search of adventure.

Each component of the collection was created with this logic: to fulfil a wealth of functions, complex in their use and in form - multitasking - bearing in mind each rule and its exception.
A journey without a destination."

Faraway is the first collection achieved jointly by Zucchetti.Kos as a Group. A complete and complex vision of the bathroom world, spanning private, contract, or spa. A different vision: the bathroom as a place for sensory experience, a real or virtual journey to self-discovery.

Squared form and rounded corners meet in a sensual hybrid expressing tactility and design. By no coincidence has this vast and important collection been assigned to Ludovica+Roberto Palomba, designers who have brought about the greatest renovation in the iconography of contemporary bathrooms, especially through their creations designed for Zucchetti and Kos. Once again, together they reaffirm an unbeatable, multi-award-winning, internationally applauded team.



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Date added: Feb 03, 2010

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