Ideal Standard announce new structure for Qualceram and Shires

Ideal Standard International, a leading provider of innovative and design-driven bathroom solutions, today (12 November 2009) announced that Michael Leaf has been appointed as Commercial Director for Shires UK.

Michael Leaf, currently UK Bathing and Wellness Director has taken on the additional role of Commercial Director for Shires UK. Michael has over twenty years experience in the bathrooms and industry and has worked for Ideal Standard International for three years.

Michael Leaf commented "I am delighted to be heading the Shires UK team. The Shires brand has a good reputation within the market places and will fill a gap in the group portfolio. I am confident it will benefit from being a part of the Ideal Standard International management structure. The team will now work on re-introducing the Shires brand within the UK. Qualceram Shires will be renamed Shires going forward and the Qualceram product will be included in the new Shires catalogue, to be launched later in the year."

Michael will be heading the newly formed Shires team. Recent additions include:-

Ian Davis Business Development Manager, Ian previously working for Shires UK will be responsible for the DIY sector and National Accounts.

David Buchanan Sales Executive - Scotland, David previously worked for Shires UK.

Jon Russell Sales Office Manager, John previously worked for Qualceram UK

Jackie Heseltine Sales Executive - North East Jackie, previously worked for Shires UK

Steve Spencer Sales Executive - South East, Steve joins the Shires UK team from Novellini.

Roger Cooper Vice President of Western Europe commented "I am delighted Michael has accepted this additional position. Where possible Michael will secure ongoing business previously enjoyed by Shires UK and look at further opportunities to develop and complement the Ideal Standard International market position. I wish him every success in this new role".

The Shires UK sales office can be contacted on 0870 6001444

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Date added: Nov 12, 2009

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