Kaldewei UK Ltd


Kings Hall, St Ives Business Park, St Ives, Cambridgeshire
PE27 4WY

Telephone: 0800 840 9770

Fax: 01480 493 046

Kaldewei is a super brand

View image of Kaldewei is a super brandKaldewei was recently voted a “Superbrand 2016/2017”. According to the manufacturer of steel enamel, the brand ranks among Germany’s most successful. The competition assessed more than 1,300 brands in Germany with only the Top 100 being awarded the title of “Superbrand”.

The jury said that, based on the consistent introduction of innovative products and true design icons, Kaldewei has clearly positioned itself in the luxury segment. The company’s brand image was said to be clearly differentiated from the industry standard and works effectively with the distinctive codes of luxury brands. In addition, the brand image has been consistently adapted for individual channels and different target groups.

Kaldewei is also breaking new digital ground, maximising the potential of mobile and digital communication, thus setting standards in terms of unique communication and consistent brand management.

“This award underlines not only our position as a global luxury brand but also the international standing and associated high recognition value of the Kaldewei brand worldwide,” says Arndt Papenfuß, Head of Marketing at Kaldewei. “We are delighted with this award and see it as an affirmation of our consistent brand strategy.”

Date added: May 08, 2017

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