Shires unveils new 2010 brochure

Shires, specialists in bathroom solutions since 1952, today launched a new look brochure for 2010. The 99 page colour brochure entitled Shires Bathroom Book enables consumers, trade customers, architects and installers alike to effortlessly explore the range of bathroom solutions available from Shires. The brochure, which has a simple, clear design and eye catching visuals, showcases the full range of Shires products.

As well as bathroom suites and furniture, the brochure includes a diverse selection of baths, independent basins, taps and mixers, showers and shower trays. From the dramatic contemporary design of the award winning Parisi suite to the classic traditional look of the Waverley range, the new bathroom brochure has something to suit all tastes, styles and budgets.

The brochure is packed full of inspirational lifestyle images and features, full detailed technical specifications for all the bathroom products, making it the perfect sales accessory for customers and trade partners.

Michael Leaf, Commercial Director for Shires UK commented,We are excited to launch our 2010 Shires brochure. Shires has always been synonymous with bathrooms and our new brochure is testament to Ideal Standard commitment to maintaining the innovation, unrivalled quality and value for money that Shires is renowned for.

The 2010 Shires bathroom brochure is part of a re-launch of the famous brand in the UK. It will be followed by the launch of a new website in the coming weeks.

In July 2009 Ideal Standard International purchased four subsidiaries of Ireland-based Qualceram Shires plc - Shires Ireland Limited, Quay Bathrooms Limited, Quality Ceramics (Arklow) Limited and Quality Ceramics (Sales) Limited. They also acquired the intellectual property rights of Qualceram Shires brands, including Qualceram, Shires, Selecta and Trent Bathrooms. The two brands have come together and are now being marketed under one brand, Shires, through one fully merged sales and marketing team.

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Date added: Feb 12, 2010

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